Old Pond Publishing Case Study
The Challenge
The aim of this project to update an old and outdated ecommerce website to a modern, responsive and easy to use site.
The challenge involved ensuring the design remained familiar to the existing user base, whilst adding more modern features.
The Solution
The solution to this challenge was to build a bespoke ecommerce website, showcasing the products in a modern way.
Despite the modernity of functionality of the website, the design links closely to traditional themes and values of the land working community.
Products
%
Responsive
%
Increased Revenue
Increase in Sales
Mobile Refresh
Post rebuild the traffic from mobile users jumped from <15% to >39% highlighting the benefits of responsive websites
Increase in Sales Conversions
Sales conversion rate increased from 4.6% to 7.3% post re-launch
Increased Revenue
Revenue increased by over 18% in first year of new site going live
Integrated Solution
Integration with fulfilment centre gives reduced workload for support staff
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