Old Pond Publishing Case Study
The aim of this project to update an old and outdated ecommerce website to a modern, responsive and easy to use site.
The challenge involved ensuring the design remained familiar to the existing user base, whilst adding more modern features.
The solution to this challenge was to build a bespoke ecommerce website, showcasing the products in a modern way.
Despite the modernity of functionality of the website, the design links closely to traditional themes and values of the land working community.
Full Website Redesign
Modern Yet Traditional
Integrated WordPress Blog
Increase in Sales
Post rebuild the traffic from mobile users jumped from <15% to >39% highlighting the benefits of responsive websites
Increase in Sales Conversions
Sales conversion rate increased from 4.6% to 7.3% post re-launch
Revenue increased by over 18% in first year of new site going live
Integration with fulfilment centre gives reduced workload for support staff