Digital Marketing

Digital Marketing

Digital marketing is the art of getting your message in front of your customers.

We can take your web presence to the next level by focusing on a web-marketing plan that will get your website in front of the people that matter.

Modern digital marketing takes many forms and we can implement systems that will help you gain and retain customers.

• On-Page SEO
• Email Marketing
• Social Media Marketing
• Pay-per-click

On-Page SEO

Search Engine Optimization or SEO has become complicated in recent years. But the principles, when done right, are still important for getting to the top of search engine rankings. On-page SEO is the process of letting the search engine know what your content is about, using:

• Keywords in your content
• Relevant titles
• Correct use of Meta Tags and image alt tags
• Well structured in-site linking

SEO is central to our thinking right from the start of development so we know that we have done everything we can to allow the search engines to rank your sites.

Social Media Marketing

Social Media is becoming one of the primary ways web content is found, so it is important that you design your web presence to include the main social media platforms.

This will almost certainly include Facebook and Twitter, but other platforms may also be appropriate depending on your business:

• Pinterest
• Flipboard
• Google+

Pay-per-click

Pay-per-click (PPC) marketing is usually associated with Google Adwords, but there are many other ways to advertise with PPC.

As part of your web development campaign we can set up and maintain your PPC marketing campaign.

Email Marketing

For many businesses, creating an email contact list is one of the most important aspects of digital marketing.

We can build sign up forms into your website to help capture data from your visitors.

We can make this automatically update email marketing software so you can build email campaigns to send to your customers.